Busy week this week, so we’re going with a “link of the day” strategy here at JK Squared.
Today’s link features AAA and Best Western, who are in the process of compiling their annual “AAA Pet Book“. AAA will judge entries based on artistic qualities and ability to convey the joys of safely traveling with a pet.
I’ve got one dog who hates to travel, and another who drools all over the car – so we don’t take them most places. But I see a lot of people who do when I pass through rest stops on my travels.
From a marketing perspective, I love this promotion. First, people love to take photos of their pets. Tying that into marketing for a brand is a natural fit. And, AAA partnering with Best Western on a pet-friendly hotel guide is a great co-branding opportunity for both companies.
So, what are you waiting for? Have a great travel picture of your pet? Jump on board and enter.